TRYX is an emerging PC cooling and chassis brand, founded by industry veterans from Asetek, Cooler Master, and ASUS. Launching in the U.S. in 2024, it focuses on delivering premium, innovative products for PC enthusiasts and gamers. As a high-end brand, TRYX is now expanding its presence into Europe.

The brand's flagship product is the PANORAMA AIO liquid cooler, which features a 6.5-inch curved AMOLED display with 3D visual effects and Asetek's advanced cooling technology. Additionally, TRYX offers the LUCA chassis, a customizable case made from high-quality materials such as anodized aluminum and tempered glass.

Thanks to dedication and teamwork within the Pro Gamers Group, customers throughout Europe will gain exclusive access to TRYX products via PGG's retail e-commerce platforms, marketplaces, and B2B network.