Glorious PC Gaming Race announced it will be officially rebranding to “Glorious”. Along with dropping “PC Gaming Race” from its name, other changes include a new logo, updates across Glorious’ product lineup, and a new webstore URL. The intention of this rebrand is to better align the public face of the fast-growing startup with its own core values. The new branding is more inclusive and accessible to the diverse global community of Glorious fans.

Glorious was founded in 2014 by Shazim Mohammad when he was 24 years old. As a die-hard PC gaming enthusiast, he named the company “Glorious PC Gaming Race” as a play on a then-popular meme within the online gaming communities he frequented. The unusual name drew attention within the crowded industry, especially from other members of those online communities (who were among Glorious’ first customers). Over the following years the company has become one of the fastest-growing and most disruptive startups in the PC peripherals market - gaining widespread popularity with gaming and hardware enthusiasts around the world.

For the company, the word “Glorious” represents much more than a meme. It inspires positivity, and alludes to ideas like pride, passion, and power. The new name can be embraced by Glorious’ widespread community of customers and employees, which now includes millions of people spanning all walks of life. Other audience segments who have interest in the company’s high-quality peripherals - such as mechanical keyboard enthusiasts and productivity users - will be able to use Glorious products without feeling alienated from the brand.

“While we remain committed to serving PC gamers and not taking ourselves too seriously, we have also grown and matured significantly as a brand.” says Shazim Mohammad, CEO and Founder of Glorious. “When I started this company I never could have imagined we’d be where we are today. This new brand identity is more inclusive, accessible, and representative of who we’ve become and the direction we’re going long into the future”

The changes will be rolled out globally in the coming weeks and a new webstore URL will be announced at a future date. The new branding will be incorporated into upcoming product launches, and later into the existing product lineup over a multi-year transition period.

About Glorious

Glorious is a lifestyle PC-gaming hardware company dedicated to changing the status quo of an industry in dire need of a shakeup. Since 2014 we've produced PC Gaming hardware & accessories engineered for elite-level performance, premium quality, and high-end aesthetics, while staying affordable for everyday gamers.

For Media Inquiries please contact media@pcgamingrace.co